Artificial Intelligence Identifies Australia’s Hippest Suburbs

Love em, or loathe em, Australia’s hipsters are at the bleeding edge of progressive culture, seeking out the edgiest trends for the rest of us to enjoy.

Identifying Australia’s hippest suburbs is not just important for those wishing to avoid exposure to ridiculous hairstyles and bizarre antics though. Hip areas are cultural beacons, driving demand and property price growth.

The Microburbs hip score is a complex algorithm involving a range of data sources to scientifically determine what’s cool, and what’s not. Demographically, hip areas have a lot of single people working in creative roles or studying at university. They tend to be ethnically diverse areas which are easy to commute on foot or bicycle. Hip areas are also rich in cultural destinations like top rating restaurants, cafes and pubs. Art galleries, body modification studios and yoga centres also light the way to Hipsterville.

Sydney and Melbourne have long battled it out for the title of Australia’s hippest cities. In the Hip Score stakes however, Sydney has 20 suburbs with the hip score of 10, while Melbourne has 21, so currently Melbourne has the edge.

Sydney Top Suburbs by Hip Score

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Sydney’s hip burbs cover two patches – the Inner East: East of the rail corridor from Surry Hills to Rushcutters Bay and the Inner West, from Chippendale and Redfern out to Newtown. The Inner East’s nightspots of Kings Cross and Oxford Street have suffered hard under Sydney’s lockout laws though, and it remains to be seen if Darlinghurst and Potts Point can weather the decline.

Rank Suburb Hip Score
1 Darlinghurst 9.9
2 Surry Hills 9.9
3 Darlington 9.8
4 Rushcutters Bay 9.7
5 Potts Point 9.7
6 Chippendale 9.7
7 Redfern 9.6
8 Elizabeth Bay 9.6
9 Newtown 9.6
10 Erskineville 9.5

 

Melbourne Top Suburbs by Hip Score

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Melbourne’s hip hotspots ring the inner city, with student stalwarts like Fitzroy and Collingwood in the North and St Kilda and Balaclava in the South East. The trendy high streets of Chapel Street, Brunswick Street and Gertrude Street are all within Melbourne’s hip zone.

Rank Suburb Hip Score
1 Fitzroy 9.6
2 St Kilda 9.5
3 Collingwood 9.5
4 Flemington 9.5
5 Windsor 9.5
6 West Melbourne 9.5
7 Balaclava 9.5
8 North Melbourne 9.5
9 Burnley 9.5
10 South Yarra 9.5

 

Perth Top Suburbs by Hip Score

Unlike Sydney and Melbourne, over in the West, the Perth CBD ranks highly on the hip list, along with neighbours West Perth, Northbridge and Highgate. Northbridge’s nightlife puts it ahead of Perth in the rankings to take first place in the state. Mount Lawley and North Perth rank next but currently narrowly miss out on scoring a 9. Close behind are Freemantle, with North Fremantle and South Fremantle.

Rank Suburb Hip Score
1 Northbridge 9.8
2 Perth 9.7
3 West Perth 9.7
4 Highgate 9.6
5 Leederville 9.4
6 Mount Lawley 9.3
7 North Perth 9.0
8 Fremantle 9.0
9 South Fremantle 9.0
10 North Fremantle 9.0

 

Brisbane Top Suburbs by Hip Score

Brisbane’s certified hip suburbs are topped by night spot Fortitude Valley, along with Petrie Terrace, West End, New Farm and Milton taking 9 point hip scores.

Rank Suburb Hip Score
1 Fortitude Valley 9.5
2 Petrie Terrace 9.5
3 West End 9.5
4 New Farm 9.5
5 Milton 9.5
6 Highgate Hill 9.3
7 Bowen Hills 9.3
8 Newstead 9.2
9 Teneriffe 9.2
10 Kelvin Grove 9.0

The NT, SA, Tasmania and ACT are yet to have a suburb score the hip list with a 9 point score, but we will continue watching closely, especially inner areas of Adelaide and Hobart.

The Hip Score panel on all Microburbs reports breaks down the data behind the score. It also maps hip bars and restaurants in the area, with travel time, directions and ratings.

You can find your suburb’s hip score and Microburbs report now, just by searching here.

 
For press enquiries about this article, please call Microburbs Founder Luke Metcalfe on 0414 183 210.

Microburbs Lifestyle Score – Are you in a hot spot or a dead zone?

Microburbs Lifestyle Score ranks every location in Australia based on lifestyle venues, like cafes, restaurants, bars, beaches and gyms. 

Everyone knows that location is vital in finding a property. That’s one aspect that no amount of renovations can change. What makes a good location though? How can you pick the spots that you, or your tenants will love to live?

A fundamental factor is lifestyle. Australians have become coffee connoisseurs, craft beer drinkers and gourmet diners. In increasingly dense cities, your local cafe or restaurant is where you meet friends and family.

Life in a vibrant lifestyle location is so much better than in a social wasteland, and property demand (and price growth) will follow.

Single Origin Roasters Cafe, Surry Hills. Photo: smudgeeats

Microburbs Lifestyle Score is the ranking that lets you easily sort and compare lifestyle quality in any place in Australia.

The Microburbs Lifestyle Score ranks an area or property between 1 to 10, with 1 being totally lifeless and 10 being a vibrant social hub.

Because lifestyle means different things in different areas, the Microburbs ranking takes into account all types of destinations.

In Surry Hills and Fitzroy, lifestyle means cafes and bars. At Bondi, or Eagle Bay in WA, it means beautiful coastline. In Northbridge, WA and Fortitude Valley, QLD, lifestyle is clubbing and nightlife.

Most of all, a high lifestyle rank means having a large number and wide variety of nearby options.

Cottesloe

Microburbs founder, Luke Metcalfe says “A location offering a great lifestyle is so important to property seekers. People want a variety of dining options, quality coffee and inviting bars, all within walking distance.”

“To be considered in the Lifestyle ranking, places like bars, cafes and restaurants must be within 5 minutes walk. Beaches and pools are counted if they are within a 5 minute drive, or 30 minute walk.”

Rankings are done at a Microburb level, being small areas within suburbs with around 400 people. That’s important, because Australian suburbs can be quite large, and the lifestyle at one side of a suburb can be totally different to the other side.

The lifestyle panel on all Microburbs reports breaks down the data behind the score. It maps each place to go in the area, with travel time, directions and ratings.

 

You can find your lifestyle score and Microburbs report now, just by searching here.