SYDNEY, 2015-08-05 Microburbs launches site that pulls together all the info property buyers need into one report.
Luke Metcalfe, previously of NetComber fame today has launched a real estate site that puts all the sources you need for buying a property in one free report. Under the Microburbs brand, it inverts the classic property portal model by focusing on the buyer. Existing sites like Domain and RealEstate.com.au serve up quality property ads, but their customer is the real estate agent. “Our customer is the customer. We are the automated buyers’ agent.” Luke explains "Everything we do is to improve the experience of property buyers. So they can skip inspections that don’t suit them and get their Saturdays back. ”
“My wife and I were in the property market this year and were staggered out how much data was out there about properties that was hard to get it. Not everyone wants to spend their nights digging through council PDF’s. So I thought I’d make a site that puts all the data in one place : one report for every address in Australia.”
"We go much further in evaluating the surrounds of a property. Buyers shouldn’t just be thinking about the Smeg kitchen and the landscaped garden. If that’s all you care about, go build your dream home in the desert. What really determines price is the community you’re buying into: the convenience to things you need every week - supermarkets, restaurants, fast commutes, cafes, gyms. This stuff is bread and butter for Microburbs.”
Microburbs gives numeric scores on areas such as Convenience, Lifestyle, Family and Hipness. “We boil down buying criteria into quantitative scores. Different properties have different strengths. These scores make it really quick to determine whether an area fits your needs.”
Similarly, Microburbs boils down complex NAPLAN and child care accreditations to simple ranks. “MySchool has lots of info but a simple % ranking makes it so much easier for time-starved parents."
The site provides demographic data far more fine grained than the usual suburb reports that property buyers are used to. “Within a suburb there are distinct markets. A unit right next to Lindfield station gives you a totally different lifestyle to a bush frontage house on Lane Cove National Park. Gladesville has waterfront mansions and also houses on Victoria Rd right on public housing. This is the kind of detail that Microburbs provides you today.”
About Luke Metcalfe
Luke Metcalfe is a veteran startup entrepreneur with 15 years experience in reference website publishing. He built NationMaster as an international statistics site, reaching up to 20 million views per month in the 2000s. In July 2014, he sold his last business, NetComber, to US-based Profound Networks.