Location, Location, Location!

When it comes to investing in real estate, location is a key factor to consider. After all, the value of a property is often closely tied to its location and the amenities and opportunities available in the surrounding area.

As a real estate investor, it’s important to understand the role that location plays in the property market and how it can impact the value of your investment. In this article, we’ll explore the various factors that make a location desirable for property investment and how to use location to your advantage.

The influence of location on property value

Location is one of the most significant factors that determines the value of a property. In general, properties located in desirable areas tend to command higher prices, while those located in less desirable areas may be worth less.

There are a number of factors that contribute to a location’s desirability, including access to amenities, schools, transportation, and employment opportunities. For example, a property located near a popular shopping district or a top-rated school may be more valuable than a similar property located further away.

Location can also impact the rental potential of a property. For example, a property located near a university or in a busy commercial district may be more attractive to renters than a property located in a less desirable area.

Factors to consider when evaluating a location

When evaluating a location for property investment, there are several key factors to consider:

  • Access to amenities: Consider the availability of amenities such as shopping, dining, entertainment, and public transportation in the area. Properties located near these amenities may be more desirable to renters and buyers.
  • Employment opportunities: A location with a strong job market can be an attractive location for property investment. Look for areas with a diverse range of industries, as this can provide a stable and reliable source of renters or buyers.
  • School districts: Properties located in top-rated school districts can be highly desirable, particularly for families with children.
  • Transportation: Consider the availability of public transportation and major roads in the area. Properties located near public transportation or major roads may be more convenient and desirable to renters and buyers.
  • Crime rates: It’s important to consider the safety and security of an area when evaluating a location for property investment. High crime rates can be a deterrent for renters and buyers, so it’s worth researching crime rates in the area before making a decision.

Using location data to inform your investment decisions

At Microburbs, we have a wealth of data on locations across Australia, including information on property values, rental prices, and the availability of amenities and employment opportunities. By using this data, you can make more informed decisions about where to invest in real estate.

For example, you can use our data to identify locations with strong rental demand, low vacancy rates, and strong price growth. You can also use our data to compare the potential returns on investment for different locations and make more informed decisions about where to invest.


Location plays a key role in the Australian property market, and it’s important to consider a range of factors when evaluating a location for property investment. By using data and research to inform your decisions, you can increase your chances of success and maximize the potential returns on your investment.

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